Motorola and the Pantone Institute have partnered for the second year in a row to add a new trendy color to the manufacturer’s smartphones. This time, Pantone chose PANTONE 13-1023 Peach Fuzz as the Color of 2024, which, according to the institute, “emphasizes the importance of human connection.” It will be featured in special versions of Motorola’s Razr 40 Ultra and Edge 40 Neo smartphones.
This year marks the 25th anniversary of the Pantone Color of the Year program, so PANTONE 13-1023 Peach Fuzz is also an anniversary color. It is described by Pantone as “a velvety, delicate peach shade that has a cozy, gentle essence that embodies a sense of unity, community and cooperation.”
According to Motorola’s Ukrainian office, the Razr 40 Ultra and Motorola Edge 40 Neo in Pantone 2024 color will be available in Ukraine in the first quarter of 2024.
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