Interbrand, a global brand consultancy, has recognized Samsung Electronics as a Global Top 5 brand for the fourth consecutive year. Interbrand publishes the list of the “World’s Best Brands” every year, and this year’s list shows that Samsung’s brand value reached $91.4 billion and grew by 4% year-on-year.
In 2023, Samsung’s brand value grew across all business areas, despite low demand in the global IT industry. According to Interbrand data, the following had a positive impact on Samsung Electronics’ valuation:
- Consistent improvement of customer experience across the company based on the One Samsung strategy.
- Increasing connectivity and enhancing the gaming experience through the company’s broad product portfolio and SmartThings technology.
- The company’s role as a leader in future innovative technologies such as 6G, artificial intelligence (AI), automotive, augmented reality (AR) and virtual reality (VR).
- Consistent actions aimed at strengthening ESG leadership through environmentally conscious activities across all product lines.
“Thanks to the support of our customers around the world, Samsung Electronics’ brand value has continued to grow steadily, despite an overall challenging business environment,” said YH Lee, President of the Global Marketing Office at Samsung Electronics. “We will always strive to be a brand that is loved by our customers through leading in technology innovation, enabling meaningful experiences and continuing our sustainability efforts.”
The list of Interbrand’s Best Global Brands is compiled according to the value of each brand, which is the result of a comprehensive analysis of the company’s financial performance, the brand’s impact on customer purchases, and the brand’s competitiveness.