Microsoft has launched a new advertising campaign for Xbox on the world’s largest LED display, the Las Vegas Strip.

On the social network X, formerly known as Twitter, user Jeff Rubenstein shared a video showing a commercial for the company. The Xbox will showcase Starfield, Hellblade II, Forza Motorsport, Cyberpunk 2077, and the consoles themselves.

The Sphere is the most modern entertainment venue in Las Vegas. Inside, it has a hall with 18,600 seats, and outside it has a huge LED display with a resolution of 16K.