Netflix plans to raise prices for ad-free subscriptions after the end of the Hollywood actors’ strike. This is reported by The Wall Street Journal, citing informed sources.

According to them, the streaming service is discussing price increases in several markets around the world. But it will most likely start with the US and Canada. However, it is not yet known what the new cost of the service will be and when exactly it will come into effect.

Netflix was the only streaming service that did not raise prices for users for a long time. This year, the company changed its approach to password sharing for accounts in an effort to increase its own profitability.

As you know, Hollywood actors announced a strike in July this year. One of the main reasons is that studios want to get AI copies of actors to use them for free and without time limits. In the spring, a screenwriters’ strike also started in Hollywood, and the issue of AI use was also one of the main concerns of its participants. This campaign has recently ended, but the actors are still on strike.