Meta may offer users in Europe a paid subscription option on Facebook and Instagram, which will include no ads, writes Engadget with reference to The New York Times.

This idea could be a way for the tech giant to avoid conflicts with European regulators over data privacy, as social media advertising is based on user data analysis.

It is not yet known when Meta might launch such plans and how much they will cost. If the initiative comes to fruition, it would be the first time the company has departed from its standard model of a free platform supported by advertising and related data collection.

Nevertheless, Meta will continue to offer free versions of Facebook and Instagram with EU advertising.

Earlier this year, EU regulators imposed a record fine of $1.3 billion (€1.2 billion) on Meta and ordered it to stop transferring EU citizens’ data from Facebook to the United States.