BMW is preparing the ground for a radical transformation of the electric vehicle (EV) market with its new BMW Neue Klasse series, reports Ars Technica. The name Neue Klasse, which means “new class” in German, refers to the BMW coupe and sedan line of the 1960s and early ’70s that defined the brand’s identity. This new iteration aims to redefine BMW with a focus on sustainability, electrification and revolutionary design elements.
BMW has been involved in both traditional and radical electric vehicle design in the past. Models such as the BMW i3 and i8 have tried to impress with their futuristic design, while the i4 and i7 are reminiscent of the manufacturer’s gasoline models.
However, the Neue Klasse, according to BMW, is a departure from tradition and a complete rethinking. The design philosophy avoids aggressive, gloomy shapes, striving for a bright, optimistic future, according to Kai Langer, Head of Design at BMW i.
The Neue Klasse retains BMW’s iconic grille and Hofmeister curve, but reinterprets them. The grille now spans the entire width of the car, even the headlights, which have animation.
The taillights have also been redesigned, with 3D-printed inserts that add depth to them.
Inside, the car offers a spacious interior with four individual seats, a panoramic glass roof and a display that covers the entire windshield, called Panoramic Vision.
The car is also equipped with electronic ink displays integrated under the side glass, which perform a functional task – telling the driver where to touch to unlock the car. The interior includes a traditional touchscreen, but in the shape of a parallelogram, as well as advanced voice interactivity and control features.
BMW promises increased efficiency and range for the Neue Klasse’s all-electric powertrain. The new cylindrical batteries provide 20% more energy density than the previous prismatic batteries, which allows for a 30% increase in range. Combined with 30% faster charging, BMW believes that the Neue Klasse could be the car that convinces people to switch to electric vehicles.
The production version of the BMW Neue Klasse is expected to hit the roads in 2025. Although it is still a concept, BMW has clearly stated that this design will be the basis for the next generation of their cars, making it an important indicator of what the company plans to produce in the future.