Social media company X, until recently known as Twitter, has allowed paid users to hide verification checkmarks, writes TechCrunch.

This is supposed to help users use subscription features without showing that they are a verified account. You can hide the check mark in the “Profile settings” section in the account settings. However, it will appear in some places anyway.

“As a subscriber, you can choose to hide your checkmark on your account. The check mark will be hidden on your profile and posts. The checkmark may still appear in some places and some features could still reveal you have an active subscription. Some features may not be available while your checkmark is hidden. We will continue to evolve this feature to make it better for you”, the help page says.

We remind you that Elon Musk’s company introduced paid verification last year with the relaunch of Twitter Blue. During the rebranding, the service was renamed XBlue.

Paid verification caused a lot of fuss because it was difficult to distinguish old verified accounts of famous people from users who paid for the checkmark. Twitter removed the old checkmarks in spring, but restored them for top accounts later on – even though they didn’t pay for it.