Branded content tools will move from Instagram to Threads
Instagram plans to move its branded content tools to its new Threads platform. This is reported by Axios.
Such tools are not yet available on Threads, but Instagram plans to address this issue quickly. This will give marketers an opportunity to start experimenting with paid promotion.
For their part, brands are encouraged to clearly communicate any paid partnerships via text or hashtags until Threads launches the appropriate tools to work with.
As you know, the success of Threads has attracted the attention of brands who want to experiment with the new app while it is still “hot”. Without being able to rely on paid promotion, brands and professional creators must focus on creating “loud” organic posts that can go viral.
“Brands should be experimenting [by] engaging with their audience a bit and keeping it light and having fun. Especially in these initial few weeks the recipe for success is just spending time on it and paying attention to the dialogue and what people are doing on the platform,” explained Geoff Gates, creative director of social strategy and content at the Boathouse marketing agency.
Meta launched Threads just last week for iOS and Android users in 100 countries. The new platform crossed the mark of 2 million registrations in just two hours after launch, 10 million users in seven hours and 30 million in 12 hours.