The Apple company said that its App Store “ecosystem” brought developers $1.1 trillion by the end of 2022. This is reported by TechCrunch.
According to the company, based on a study by the Analysis Group, $910 billion of this amount came from total billings and revenues from the sale of physical goods and services, $109 billion from in-app advertising, and $104 billion from digital goods and services.
Last year’s figure shows a serious increase compared to 2019, when the App Store contributed $519 billion in commerce, while revenues from digital goods and services then amounted to “only” $61 billion.
Apple also reported that US developer accounts and sales increased by more than 80% since 2019, while in Europe this figure was 116%.
In terms of categories, sales in travel and rideshare apps grew by 82% and 45%, respectively, last year. This was facilitated by the recovery from the Covid-19 pandemic. Food delivery and takeout app sales more than doubled in 2019, and grocery sales more than tripled.
We will remind that in 2022 Apple prevented more than $2 billion in App Store fraud in 2022. In total, last year the company closed 428 thousand developer accounts for potentially fraudulent activity, it blocked 105 million fraudulent developer accounts, deactivated 282 million fraudulent customer accounts, and 198 million attempts to create new fraudulent accounts – blocked even before they were created.
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