The Genesis brand appeared on the basis of Hyundai, but it occupies a different niche, it is business class cars. What is now confirmed by the pricing policy: the flagship sedan Genesis G90 received a price in the US at the level of “from $88,000” – this is more than the starting price of the Audi A8 (difference of about $2 thousand) and Lexus LS (difference of more than $10 thousand); hmm, not exactly a dream…

The Genesis G90 sedan in the US cost starts at $88,000. It is more expensive than the Audi A8 and Lexus LS
The Genesis G90 sedan in the US cost starts at $88,000. It is more expensive than the Audi A8 and Lexus LS
The Genesis G90 sedan in the US cost starts at $88,000. It is more expensive than the Audi A8 and Lexus LS

But the Genesis G90 honestly tries to meet its costs! The new Genesis G90 sedan, which debuted at the end of 2021 and goes on sale now, gets a 3.5-liter 380-horsepower V6 engine and all-wheel drive by default. And its equipment includes an adaptive suspension, a pair of 12.3-inch displays, 3-zone climate control, etc.

The maximum version of the Genesis G90 sedan offers even more: a powerful 415-horsepower engine with an e-Supercharger system, air suspension, fully steerable chassis (the rear wheels can turn at an angle of up to four degrees). The interior has individual rear seats and a Bang & Olufsen audio system with more than 20 speakers. All according to the status!

The Genesis G90 sedan in the US cost starts at $88,000. It is more expensive than the Audi A8 and Lexus LS
The Genesis G90 sedan in the US cost starts at $88,000. It is more expensive than the Audi A8 and Lexus LS
The Genesis G90 sedan in the US cost starts at $88,000. It is more expensive than the Audi A8 and Lexus LS

However, the cost of such a variant of the Genesis G90 is generally close to $100,000. Isn’t that too much for a “Korean”? Even with “premium” and “business” prefixes…