According to Kantar CMeter, the war naturally had a significant impact on the behavior of Ukrainians on the Internet. In March, users were most interested in the news.

Nine news resources were included in the rating: Pravda.com.ua (7th place), Tsn.ua (10th place), News.obozrevatel.com (14th place), Unian.net (15th place), Nv.ua (18th place), 24tv.ua (19th place), Ukrinform.ua (20th place), Bbc.com (22nd place), Focus.ua (25th place).

In addition, Telegram has significantly increased its reach, becoming a fast source of news and a platform for the exchange of information between government agencies and citizens through bots.

Due to the hostilities, there was a significant reduction in business activity and interest in shopping. The constant e-commerce giants of Ukraine Rozetka and Prom.ua for the first time in 7 years have dropped a record in the ranking of the most popular sites (13th and 16th places, respectively).