Tim Cook predicts additional $900 million in costs for Apple in the third quarter due to new tariffs

Apple CEO Tim Cook said the company expects to see a $900 million increase in costs in the third quarter due to tariffs, TechCrunch reports.

During a phone call with investors, he noted that the impact of tariffs was limited in the previous quarter, but it is difficult to predict the situation for the future.

Apple's CEO put the additional cost at just $900 million, reassuring investors, but he added that this would happen assuming global tariff rates and policies remain unchanged. Cook stressed that this forecast should not be used to assess the impact of tariffs in future quarters, as there are "unique factors" that affect the company's financial performance.

Investors are expressing concerns about possible changes in manufacturing processes and the impact of tariffs on future financial quarters, but Tim Cook refrained from making predictions about the future impact of tariffs on the company.

At the same time, Apple's CEO emphasized that the company will continue to work according to its traditional strategy, focusing on long-term investments and innovations.