Streaming service Prime Video has begun testing AI dubbing on some films and TV series

Amazon's Prime Video streaming service has announced the launch of a test of artificial intelligence dubbing, a technology that will make content more accessible to viewers around the world.

The pilot project includes 12 licensed films and series that previously did not have dubbing support, including the Spanish animated film El Cid: La Leyenda, the family drama Mi Mamá Lora, and the indie film Long Lost.

Dubbing is done in English and Latin American Spanish, combining artificial intelligence with professional localization to ensure high quality.

As TechCrunch reports, Prime Video already uses other AI-powered features, such as “X-Ray Recaps” to summarize episodes and seasons and “Dialogue Boost” to improve the audio clarity of hard-to-hear dialogue.

The initiative is part of a broader trend in the entertainment industry where AI is helping to expand the audience for content by overcoming language barriers. Other platforms, such as YouTube, are also actively implementing similar technologies.