Samsung announced that in 2024 the company became the leader among soundbar brands in the world.
The South Korean company has managed to maintain its top spot for 11 consecutive years. According to the latest data from analyst firm FutureSource, Samsung will have an 18.4% market share in terms of soundbar units sold and a 20.1% share of revenue (full year) in 2024.
“We’re proud to be recognized as the global leader in soundbars for 11 consecutive years and believe this honor is a testament to our commitment to delivering premium audio experiences,” said Hong Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to push innovation forward, enhancing both sound quality and usability to create an even more seamless and immersive home entertainment experience.”
By the way, in 2024, the South Korean company also became the largest TV brand in the world, holding this position for 19 consecutive years, which is another significant achievement for Samsung.