Reddit integrates AI into the site's main search engine

Reddit plans to add the Reddit Answers artificial intelligence feature, which the company introduced in December 2024, to the main search box on the site. This was announced by the company's CEO Steve Huffman during the filing of financial statements for the first quarter of 2025, Engadget writes.

"We are now working to integrate it into Reddit core search experience to further streamline the path from question to answer on Reddit," Huffman said. "Integrating into Reddit search means we want one search box. That'll be the primary search box, and you’ll type your query in there, you'll get, potentially, your [Reddit] Answers, answer, or, you know, more of a traditional Reddit response, depending on what you're searching for."

Reddit Answers was launched in beta as a chatbot in a separate window. The innovation was available in the US and only in English. With the expansion of the feature to the general site search, the company also expanded its availability to Australia, the UK, Canada and India. The Answers feature is not available in Ukraine.

Huffman says the changes to the site are part of a broader strategy to improve Reddit's search experience. He says Answers can help make the service more accessible to new users and will target those who came to the site through search engines like Google. At the same time, he understands that such changes may not be to everyone's taste.

"Sometimes people will want the summarized, annotated, sterile answers from AI, and we're even building this ourselves in Reddit Answers," Huffman says. "But other times they want the subjective, authentic, messy, multiple viewpoints that Reddit provides."