LinkedIn CEO says AI assistant not as popular as expected

LinkedIn CEO Ryan Roslansky told Bloomberg that demand for AI to create or edit posts on the platform has been much lower than expected, saying users are wary of looking unnatural or being caught using generative tools.

"This isn't TikTok — this is your professional reputation. If you get 'exposed' on LinkedIn, it can affect your career opportunities," Roslansky explained.

At the same time, the demand for AI skills is growing: in a year, the number of vacancies requiring AI increased by 6 times, and users added such skills to their profiles 20 times more often. Roslansky believes that during the change, human skills will be the key to success in the workplace - the ability to communicate, work with others and adapt quickly.

LinkedIn is also actively implementing AI into its products: a new job search tool allows you to enter queries in natural language instead of keywords. Recruitment services have also received support from AI agents, although, according to the CEO, convincing a candidate to come for an interview is still better done by a human.

Roslansky has been the head of LinkedIn since 2020 and also oversees some Microsoft products. He admits that before sending emails to Microsoft CEO Satya Nadella, he always presses the Copilot button to “sound smart like Satya.”

However, last year, Originality AI shared a study that found that over 54% of long-form English-language posts on LinkedIn showed signs of AI generation, suggesting that LinkedIn users may not trust the company’s tools.