Instagram has introduced a new feature called Blend, a collaborative Reels feed that you can create with friends, based on the combined recommendations of all group members.
Instagram has been testing Blend since March and is now gradually rolling it out to all users. You can create a shared feed with one friend, an entire chat, or have multiple such feeds with different people.
Blend will feature videos that everyone in the group might be interested in, based on their individual views and the content they’ve shared in private messages. According to Instagram CEO Adam Mosseri, the feature is designed to help friends share likes and find new conversation topics.