Eastern European gamers spend six times less on games than in North America — study

The analytical company NewZoo published a report "

Europe’s gaming revenue is forecast to exceed $33 billion by 2025, growing at a compound annual growth rate of 3.6%. Together with North America, they account for almost half (46%) of global gaming spending. European gamers number 462 million, representing 13% of the global audience.

The demographics of European gamers are as follows: average age 32.8, 59% male, 40% female, 57% full-time. Among the genres in Europe, sports games are the most popular, followed by shooters, role-playing games, puzzles and adventure games.

Analysts report that almost half of PC gaming revenue comes from microtransactions. On consoles, this category accounts for a third of all revenue. The largest spending is on in-game currencies (21%), content packs (21%), battle passes (20%), and gear and characters (18% each).

NewZoo notes that Eastern European players are more frugal, prefer promotions and bargains, and demonstrate a strong aversion to advertising.