Big tech companies such as Google, Amazon, and Microsoft continue to aggressively increase their investments in AI. By 2025, tech giants' investments in AI development could exceed $300 billion, an unprecedented figure for the market.
Experts from the consulting company PricewaterhouseCoopers identify the following key areas of investment in artificial intelligence in the near future:
▪️Generative AI — focus on creating text, code, images, design, video; application in automating routine tasks, improving customer experience, increasing the efficiency of creative processes;
▪️AI in analytics and decision-making - the goal is to use AI for predictive analysis, optimization of operations, and strategic planning; the tools are built-in analytical models in ERP systems, CRM, etc.; the effect is increased efficiency of decisions and acceleration of their adoption;
▪️AI in cybersecurity - the main role is to detect anomalies, prevent threats in real time due to growing risks and complexity of attacks in modern conditions; investments - in strengthening data protection, especially in cloud and hybrid environments;
▪️infrastructure and data centers — providing capacity for complex AI models; major investments in hardware — graphics processors and AI chips, as well as in expanding computing power;
▪️automation of business processes - for example, robotic process automation, document processing, financial reports, HR tasks; the main benefits are cost reduction, reduction of human errors, and release of resources;
▪️AI in customer service - virtual assistants, chatbots, personalized recommendations that improve interaction with customers and increase loyalty;
▪️staff training and development - AI training platforms, adaptive learning, automated knowledge assessment; effect - increasing the level of digital literacy of employees and preparing them to work in artificial intelligence;
▪️AI for sustainable development - modeling environmental impact, optimizing energy consumption, identifying ESG risks; the effect is helping companies achieve sustainable development goals and comply with standards.
According to Favbet Tech CEO Artem Skrypnyk, there are several key problems in the world of artificial intelligence that concern, in particular, Ukraine and Ukrainian business - these are data, quality data and access to quality data, because not every business has it; shortage of specialists, shortage of personnel (especially relevant for Ukraine); and the third factor is that artificial intelligence is not regulated in any way.
"AI models have skyrocketed now. There's an incredible amount of stuff coming out. I don't have time to reread all the news, all the new AI tools are cool that are coming out. Not to mention testing them. There is an extraordinary boom and demand for AI developments in many segments, but in my opinion, there are not enough specialists. Many left because of the war. The market is not developing so dynamically internally, also because of the war and mobilization. Large companies are buying up, taking away this small amount of personnel in the AI industry. They don't monopolize this market, but it's obvious that they can afford it, they can afford to invest in it," explained Artem Skrypnyk.
According to him, it is worth actively developing the educational market. "We have to work with this, we have to train personnel for the AI sphere, work with higher educational institutions, with internal initiatives of companies, so that this direction grows," the specialist concluded.