Bang & Olufsen's new TWS headphones cost more than the iPhone 17

Danish premium brand Bang & Olufsen has introduced new fully wireless headphones Beo Grace, which turned out to be more expensive than the iPhone 17. The price of the new product is $1,500.

Beo Grace has an aluminum body and 12mm titanium drivers. The Active Noise Cancelling (ANC) system works through six microphones that adjust the sound depending on the environment and the shape of the ear. The headphones support Dolby Atmos surround sound and Transparency Mode, which allows you to hear your surroundings without distortion.

The controls are touch-sensitive, and the NearTap feature lets you adjust the volume by touching the ear. Battery life is 4.5 hours with ANC on, which is less than last year's Beoplay Eleven ($499). At the same time, the manufacturer promises a long-lasting battery that has withstood over 2,000 charging cycles during testing.

The package includes an aluminum charging case that can double as an audio transmitter via USB-C or line-in. A leather case is also available for $400.

Pre-orders are now open, and deliveries will start on November 17, 2025.