Apple released the iPhone 17 Pro and iPhone 17 Pro Max: orange color, unibody, record battery and improved zoom

Apple has introduced its next-generation flagship smartphones, the iPhone 17 Pro and iPhone 17 Pro Max, which feature a new design, larger batteries, and improved cameras.

Both models feature a new unibody aluminum body, and Ceramic Shield is now used on both the front and back. The front is equipped with Ceramic Shield 2 glass, which Apple says is three times more scratch-resistant, while the back Ceramic Shield glass is four times more crack-resistant than the glass on previous models.

The iPhone 17 Pro has a 6.3-inch display, while the Pro Max has a 6.9-inch display. Both screens deliver up to 3,000 nits of peak brightness outdoors and twice the contrast in such conditions.

The main camera unit of smartphones has been enlarged, it contains three 48 MP sensors. The telephoto lens now supports 4x (100 mm) optical zoom and expands to 8x (200 mm) thanks to the Fusion Camera function. Digital zoom now reaches 48x. The front camera has a resolution of 18 MP and supports the Center Stage function. The cameras are compatible with ProRes RAW, Apple Log 2 and Genlock for synchronizing video from multiple devices.

The smartphones are equipped with the A19 Pro chip with a 6-core processor and 6-core video core, which provides up to 40% higher stable performance compared to the iPhone 16 Pro. Both models also received record-breaking batteries, a cooling system with a vapor chamber, and the N1 chip to support Wi-Fi 7 and Bluetooth 6.

In a number of countries, including the US, Japan and Canada, the devices will be released with only eSIM. The freed up space in the physical SIM tray has been used to increase the battery. Thanks to this, according to Apple, smartphones now provide up to 39 hours of video playback on a single charge.

The iPhone 17 Pro and iPhone 17 Pro Max will be available in Silver, Deep Blue, and Cosmic Orange. The minimum storage capacity is 256 GB, the maximum is 2 TB. In the US, prices start at $1,099 for the iPhone 17 Pro and $1,199 for the Pro Max.

Pre-orders open on September 12th, and sales will begin on September 19th.

Recall that Apple also showed off the new AirPods Pro 3 headphones, the Apple Watch Series 11, Apple Watch Ultra 3, and Apple Watch SE 3 smartwatches, as well as the basic iPhone 17 and the ultra-thin iPhone Air.