Apple changes App Store rules in EU after antitrust fine

Apple has announced changes to its App Store in the European Union, in an effort to avoid further fines for violating the Digital Markets Act (DMA). The company is introducing a two-tiered fee model that will impact developer revenue and service availability.

The new Store Services Fee will have two tiers. Developers who choose the first tier will pay 5% but will only receive basic App Store features — including app reviews and access to Apple support. Automatic updates, pre-downloads, and other advanced tools will not be available.

To access full App Store features, you will need to upgrade to the second tier, which charges a 13% fee. All apps will remain at this tier by default, but developers will be able to upgrade to a cheaper option.

Additionally, Apple is introducing a new Core Technology Commission of 5% on external in-app purchases distributed through the App Store. At the same time, developers who have accepted Apple's alternative business terms will continue to pay the old Core Technology Fee of €0.50 for each install after the first million per year.

Apple plans to switch to a single business model for developers in the EU from January 1, 2026, replacing existing fees with a new fee. The changes are in response to a €500 million fine the European Commission imposed on Apple in April for restricting developers from promoting alternative payment methods.

The company has announced its intention to appeal the decision. The European Commission is currently examining whether Apple's new terms comply with the DMA rules and whether additional sanctions will be necessary.