The grand opening of AWT Studio took place on the territory of UNIT.City – and this is not even a car showroom or motorcycle showroom in the traditional sense, but rather a new place for BMW and MINI fans to meet: a pleasant atmosphere, themed brand accessories, etc. Although it is not complete without interesting technology – yes, the opening of AWT Studio became a great occasion for the presentation of new BMW and MINI products.
Updated BMW iX electric crossover
First of all, we are talking about the debut of the BMW iX - a fairly large and fully electric crossover that has recently undergone an update. For example, new headlights with almost vertical stripes and a radiator grille panel with Iconic Glow backlighting have appeared: these two details are enough to accurately identify the updated BMW iX.
But, besides that: new body colors have been added, the design of the M-package elements has been updated, the list of equipment has been expanded even in the basic configuration. Plus, the technology has been significantly improved. So, now the basic version already offers a battery with a capacity of about 95 kWh, the average and maximum versions can boast batteries with a capacity of about 109 kWh - with such indicators, the updated BMW iX promises a range of 600-700 km (according to the rules of the WLTP measuring cycle). And the new top version of the BMW iX M 70 also promises stunning acceleration from 0 to 100 km/h in 3.8 seconds and its own special design features.
The new "hot" hatchback MINI Cooper JCW
The second debutant was the MINI Cooper JCW hatchback or MINI John Cooper Works (this is if you write the name as accurately and completely as possible). Let me recall the story of more than six months ago – the debut of the electric MINI Cooper J 01, which seemed to embody a new chapter in the history of MINI: still a compact 3-door hatchback, but now fully electric. But almost immediately it became clear that the history of MINI is not being rewritten, but divided: there will be a fully electric hatchback MINI Cooper (J 01) and a new ICE hatchback MINI Cooper (F 66).
And it was with the maximum version of the new MINI Cooper F 66 that we met during the opening of AWT Studio. It turned out interesting: the first glance catches the headlights with double lines and new lights - everything, like in the electric MINI Cooper. But at the same time, the gaze stops at the centrally located exhaust pipe and traditional (not recessed) door handles. Inside the car, a similar story is happening: here is the salon in a new style - with a huge round display with a diameter of 240 mm and a new steering wheel. However, under the hood of the MINI Cooper JCW you can see not an electric motor, but a gasoline 2-liter turbo engine, which promises 231 hp. power and even more emotions!
BMW M 1000 RR sports motorcycle and other highlights
Interestingly, in addition to cars, a motorcycle was also presented at AWT Studio – have you forgotten that BMW also produces motorcycles? The BMW M 1000 RR sports motorcycle deservedly became one of the stars of the presentation: power of 218 hp and a top speed of 314 km/h, winglets-flaps for additional downforce (+30 kg) on the front wheel, a short-stroke throttle handle; and also brakes and suspension with the iconic M designation. Yes, yes, because since 2019, all the most powerful and fastest motorcycles have been marked with the letter M – by analogy with the most sporty BMW cars.
In addition to cars and motorcycles, visitors to the AWT Studio space can view and purchase various accessories. You went inside to buy a T-shirt or a thermos as a gift for a friend who is a BMW fan, decided to drink coffee in a comfortable chair, suddenly saw a stand with body colors or interior trim materials... And then everything was like in a fog...
Nearby is a huge screen with a configurator of the desired BMW or MINI model, where you can see changes to the car's exterior or interior trim in real time. AWT Studio staff explains in detail all the nuances of a certain configuration and calculates the price. And in the end, all this can end with placing a pre-order for a new car.
But AWT Studio is not just a mini-car or motorcycle showroom. It is something more - it is a space for meetings, a place for presentations of new products, the sale of accessories and consultation on new cars or motorcycles.