ByteDance urges American TikTok users to switch to the Lemon8 app, promoting it as a means to maintain access to content and followers. This was reported by Firstpost.

The app offers a hybrid experience, combining short TikTok-style videos with Instagram-style photos. TikTok users can migrate all their content and followers to the new app.

By the way, ByteDance claims that the promotion of the app has nothing to do with the possible ban of TikTok in the United States, which may take place on January 20. However, the timing of the sponsored posts indicates the company’s deliberate efforts to expand Lemon8’s user base amid regulatory uncertainty.

Lemon8 remains significantly smaller than TikTok, with just over a million active daily users.

Despite the fact that the newly elected US President Donald Trump supports TikTok, ByteDance seems to be trying to prepare a backup in case the ban cannot be avoided.