The automotive drama unfolding right before our eyes is about the current situation of Jaguar, a company that is persistently searching for itself.
The first step is to cut out everything unnecessary. For example, to reduce the model lineup and decrease the presence in various markets: surprisingly, the UK market was one of the first to be cut. As for the car lineup, by the end of 2024, production of almost all models will stop except for one - the Jaguar F-Pace crossover, which will be slightly delayed on the assembly line.
The second step for Jaguar is to "reinvent itself" with new electric vehicles. According to AUTOCAR, the first concept car of the new Jaguar era will debut in early December 2024: it will be a large 4-door bullet-shaped sedan. It should offer 575 hp of power and 430 miles (almost 700 km) of range. The cost of such a Jaguar electric GT sedan will start at 100 thousand pounds or about $130 thousand.
In addition, we are waiting for other Jaguar electric cars - a large crossover (like the Bentley Bentayga) and a luxurious comfortable luxury sedan (like the Bentley Flying Spur). However, these new products will debut even later, and sales of new Jaguar electric vehicles will begin in the summer of 2026.