Google is gradually raising the price of its Premium subscription. In December 2023, the company informed American users with old plans (originating from the discontinued Google Play Music or YouTube Red services) that they would have to pay the full price of $13 per month starting next year. Now users from many other countries have received this message, The Verge reports.
YouTube's communications manager Paul Pennington confirmed that prices are going up both for YouTube Premium, which removes ads from the streaming video and music service, and for separate YouTube Music plans:
"We’re updating the price for YouTube Premium and YouTube Music Premium for new and current subscribers in Bulgaria, Costa Rica, Dominican Republic, Ecuador, Estonia, Spain, Finland, Greece, Guatemala, Honduras, Kuwait, Lithuania, Luxembourg, Latvia, Puerto Rico, Portugal, Romania, Slovakia, Uruguay, and Turkey," Paul Pennington writes.
As you can see, Ukraine is not among the countries mentioned, where YouTube has introduced regional pricing, so an individual subscription costs 99 UAH per month, and a family subscription (for five accounts) costs 149 UAH. But it's possible that the cost of YouTube Premium subscriptions in Ukraine will also increase over time.