With an updated Siri, image generation capabilities, and photo editing tools, Apple Intelligence may be more interesting than iOS 18 itself. But, as TechRadar reports, it can also be quite expensive.

According to Neil Shah, partner at Counterpoint Research, some of the Apple Intelligence features will be available only by subscription, which will cost from USD 10 to 20.

It is not yet known which features can be paid and which cannot, but we can assume that it will be an updated version of Siri or integration with ChatGPT.

Shah added that if Apple makes Apple Intelligence features payable, it could bundle them into the Apple One package. So when you buy access to Apple Intelligence, you’ll also get iCloud storage and possibly a subscription to Apple TV Plus and Apple Music.

Similarly, Google offers access to Gemini Advanced in its Google One AI Premium plan.

Shah also noted that AI will give Apple the opportunity to further tie its customer base to Apple products, as Apple Intelligence can learn from user behavior, becoming more and more personalized.