Elon Musk will get rid of the blue bird on the Twitter logo and replace it with an “X”
Elon Musk has announced the rebranding of Twitter, within which the well-known blue bird logo will be replaced by the “X” sign. This was reported by Reuters.
The billionaire made the announcement after recently admitting that advertising revenue remains at almost half of what it once was. According to Musk, he will do more to take the social network in a new direction.
Forrester research director Mike Proulx believes ditching the familiar bird logo will further alienate Twitter’s initial and once fiercely loyal user base.
“On the one hand, you can make the argument he would be getting rid of an iconic brand. On the other hand, he is signaling it is a new day for what was once Twitter and that the company is heading in a different direction with a different user base,” he said.
In his post, Musk said he wanted to change Twitter’s logo and asked followers if they supported changing the site’s color scheme from blue to black. He posted a space-themed image of a stylized cross on a black background.
“And soon we shall bid adieu to the twitter brand and, gradually, all the birds,” he noted.
The new CEO of Twitter, Linda Yaccarino, also spoke about the future rebranding.
“It’s an exceptionally rare thing – in life or in business – that you get a second chance to make another big impression. Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square,” she emphasized.
During Musk’s tumultuous reign since he bought Twitter in October, the company changed its name to X Corp. It reflects the billionaire’s vision to create a “super app” like China’s WeChat.
Elon Musk recently said that Twitter’s cash flow remains negative due to a nearly 50% drop in advertising revenue and a heavy debt load. He also acknowledged that Twitter didn’t see the increase in ad revenue it had expected in June. But he added that July is a little more promising.