A CIRP survey revealed why users are switching from Android to iPhone
Often, statistical data on the use of smartphones include the item “switchers” – users who, for various reasons, changed the operating system of the smartphone. But the reason that preceded such a change is also interesting.
This became the driving force for another survey by CIRP (Consumer Intelligence Research Partners), which gives an answer to such a question. Before that, another study showed that 15% of buyers of new iPhones in the US are just Android switchers.
It turns out that more than half of new iPhone users — 53% — gave up on Android because of an unsatisfactory experience with their previous device. Among the problems, users noted that “their old phone did not serve them, because it was aging, needed repair, or had some deficiency that affected their user experience.”
The second set — 26% — of the most common reasons for preferring the iPhone was the search for “a better camera, expanded accessory capabilities, or a more intuitive interface.”
At the same time, 15% of respondents believe that the cost of a new iPhone was “less than they expected or than for a comparable Android smartphone.” This can be explained by the considerable number of different promotional offers and discounts on the local market.
And only a small remainder of 6% of respondents switched to iPhone via iMessage and FaceTime. Traditionally, among American users, these services from Apple are among the most common for communicating with family and friends. And this is one of the factors that, on the contrary, keeps iPhone users from switching to Android.
Probably, among our readers there are also quite a few who had the experience of switching from one operating system to another. Tell us in the comments why this decision was made.