Most iPhone users do not change their smartphone for more than 2-3 years — CIRP
In discussions of modern smartphones, the topic of no need to update the device with the release of each new model is often raised. This is influenced by several factors (performance, cameras, batteries, etc.), which from year to year stopped showing such a significant advantage of new models that the average user immediately wanted to stand in line for an update.
Researchers from CIRP (Consumer Intelligence Research Partners) touched on this topic in a new survey of American iPhone users, which pretty much confirms this thesis. The survey took into account the dynamics of the last five years.
Yes, the vast majority of users change their iPhones to newer ones every two or three (or more) years. On average, a little more than a quarter of respondents have been using the new iPhone for more than a year, and only 8-12% of users have been using the same model for less than a year. This is if you sum up the indicators for the selected period.
As of March of this year, 31% of users change their smartphone once every three years or more, and almost the same number — 30% — have gadgets that are two to three years old. Smartphones of 28% of respondents were changed to new ones within two years of use, and the last 10% use one smartphone for less than a year.
Very similar indicators were repeated from 2019 to the past, where the situation looked a little different. At that time, annual renewal accounted for 12% of responses, and less than two years before renewal, 35% of users did. 33% of survey participants changed the device already after two years of use, and more than three years — 20%.
Such a change in CIRP was explained by the situation with COVID-19. Users practically did not spend money on trips and significantly reduced spending on entertainment. In addition, the state “rewarded” citizens for vaccination against the virus. It was these funds that users could spend on faster-than-usual smartphone updates.
It will be interesting to see exactly how the dynamics change in the next few years.