Netflix will begin rolling out a sharing plan in the second quarter of 2023, particularly in the US, to turn password borrowers into revenue-generating subscribers, writes Variety with a reference to the company’s report.
”In Q1, we launched paid sharing in four countries and are pleased with the results. We are planning on a broad rollout, including in the U.S., in Q2,” Netflix said in its letter to the shareholders.
According to the co-chairman of the board of the American provider of media services, Greg Peters, the corresponding program will debut in the vast majority of countries where Netflix offers its services. The cost of paid sharing will depend on the market.
It also refers to Canada, New Zealand, Portugal and Spain. Here, in February, the company introduced the “buy an additional account” option. It allows main account holders to pay extra for a sub account for 1-2 people they don’t live with. Last year, Netflix launched paid sharing tests in Chile, Costa Rica and Peru.
“As with Latin America, we see a cancel reaction in each market when we announce the news, which impacts near term member growth,” the company said. “But as borrowers start to activate their own accounts and existing members add ‘extra member’ accounts, we see increased acquisition and revenue.”
Netflix also emphasized that with each launch, it learns more about how companies can best implement the changes, and how users can watch movies on the go and better control access to their accounts.
According to the company’s estimates, more than 100 million households in the world use passwords against the rules. For the first time, this figure was made public by the provider last year.
We will remind you that recently Netflix updated the app and now you can customize the subtitles directly on the TV. You can choose from three text sizes and four display styles with or without shadows.
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