TikTok influence: Spotify is changing the design of the main page
Vertical videos, which gained popularity with the rise of TikTok, are increasingly appearing on other social networks, like Reels on Instagram and Facebook or Shorts on YouTube. But we didn’t expect to see them on Spotify.
The music service will soon introduce new design of the main page of the application with a “more visual, dynamic” look.
The Music, Podcasts, and Audiobooks sections will also give you the ability to “purposefully scroll” through new feeds, where Spotify will suggest audio and video clips to preview. If you find something you want to listen to in full, you can save, share, view multiple songs (playlists or albums), read episode transcripts, and watch video podcasts. These visual feeds will also be in a search interface where you can scroll through clips organized by genre.
Additionally, Spotify says it will put the visual content inside of its curated playlists like Discover Weekly, Release Radar, New Music Friday and Rap Caviar. The company sees this as a way to offer previews for songs in those collections before you hit play.
For the Music tab, users in the US and Canada will see Spotify’s AI DJ just below the collection of eight personalized shortcuts. When you begin to scroll, the app will serve up audio and visual snippets of a song (you can watch muted if you prefer). From here, you can preview up to five different songs from an album or playlist by tapping on the cards — much like you would for Instagram Stories. Spotify will also give you some brief context as to why you’re seeing these recommendations.
For the Podcasts section, you’ll still see those eight shortcuts up top while the rest of the feed will preview selected shows for you. Each recommendation will have an audio sample and real-time transcription or a video clip if the show was recorded in that format. If you want to continue listening, you’ll have the option of picking up at the part you previewed or starting from the beginning. Spotify says the Audiobook feed will function much like the Podcast previews.
Spotify is also renaming its Enhance tool, which debuted in 2021. Now called Smart Shuffle, the feature not only adds suggestions to playlists “that perfectly match the vibe,” but also shuffles the order. You can activate it by double-clicking on the shuffle icon.
Finally, the company has added an auto-play feature for podcasts to its app. As with music, Spotify will allow you to automatically start “another relevant episode” based on what you’ve been listening to. Also, as with music, the company provides the option to turn off automatic playback.
Spotify says some of these new features will be available today, while others will debut in the coming months.