Mavka grossed almost UAH 25 million in the first weekend of its theatrical release
Mavka broke the box office record among domestic releases based on the results of the first weekend.
For the first 4 days of rental, the cartoon based on the work of Lesya Ukrainka collected almost 25 million hryvnias. This is reported by Forbes Ukraine, referring to data from Film.ua.
At the same time, more than 189,000 tickets were sold throughout Ukraine.
For comparison, the movie Shchedryk, which started in early January and was also a success with the audience, gathered more than 84,000 viewers and 10.6 million UAH at the box office in eight weeks of theatrical release.
More than 20 countries in Europe, the Middle East, and North Africa, as well as the USA, purchased the cartoon for release on their territories.
Film.ua studio signed a contract with NBCUniversal for the first time, according to which Universal Pictures Content Group acquired a full package of rights to show Mavka in France and French-speaking territories.
The budget of the cartoon is UAH 187 million. Of these, the Ukrainian State Film Agency allocated UAH 49.5 million for the project.
Read the review of the cartoon Mavka. Forest Song here.