Meta now has a team dedicated to building AI tools, reported the CEO of the company, Mark Zuckerberg. This could eventually include “AI personas” designed to help people “various ways”, in addition to new AI tools in its apps and services.

More specifically, Zuckerberg says the company is working on AI “experiences” with text, such as chat with Messenger and WhatsApp, experiences with images for things like “creative Instagram filters and ad formats” as well as “video and multi-modal experiences.” According to Axios information, a new AI team will be led by Ahmad Al-Dahle, Meta’s vice president of artificial intelligence and machine learning, who previously worked on Apple’special product group.

“We’re creating a new top-level product group at Meta focused on generative AI to turbocharge our work in this area,” Zuckerberg writes. “We have a lot of foundational work to do before getting to the really futuristic experiences, but I’m excited about all of the new things we’ll build along the way.”